It all started with the idea of creating a platform for everyone related to Indian indie music to reach their respective targets, be it the youth, fellow musicians, the corporate world or audiences across borders and regions. It’s been two years now and we couldn’t be more proud;

The Big M, over the last twenty four months, has grown into a loved, respected and most importantly a trusted source when it comes to music. And we owe this to you, our readers.
Thank you!

In our cover story this month, we look back at the most defining events and trends in the last couple of years that have and continue to shape India’s indie music industry.

Being part of the scene and having watched talent from close quarters, Aalok Padhye from Something Relevant shares his take on the bands to watch out for in the coming year.

Also, we catch up with Eva Dowd and Denise Wilcke as we try to figure out just how exactly they manage to
promote independent talent sitting across a few continents.

A quick look at the Submerge Goa Project that has brightened up Goa’s new year, an interview with Karnivool, a preview of IIT Madras’ annual fest Saarang and lots more lined up inside.

We’d like to wish our readers a very happy and musical new year! Your support is what drives us, and we promise to keep going, bringing you the best of indie in the years to come!

Until the next issue then,
Sing Along!

The Big M Team
feedback@thebigm.co.in

Also, don’t forget to flip through last month’s issue online, which can be found in the Previous Issue section.

Heineken® refreshes The Submerge Goa Project

Four days of bliss at the famed beaches of Goa!

Submerge Annual Party

Saturday, December 24^th, 2011:

‘Open your world’ to a bigger and a better edition of ‘Submerge Goa Project’ as Submerge, in partnership with Heineken® is excited to announce the event line-up for the Submerge Goa Project 2011! Along with the iconic global beer brand Heineken® the famous Submerge Sundown sessions, The Submerge Annual Party and Submerge New Years Eve 2011 will see thousands throng to Zanzibar for a groovy evening warm up which later culminates into a full blown celebration at Tito’s for the Annual Party. This ritual is maintained the following day with a fitting end at the Submerge NYE at Red Square until 2^nd January, 2012.

Commenting about December 2011 and the treat that Submerge has in store for fans, Nikhil Chinapa, Submerge Co-Founder said, “This concept has a long-standing history that originated back in the mid-nineties on the beaches of Ibiza where Pearl and I saw this wonderful free-spirited energy of DJs playing out to the ocean and to sunsets, unmindful of who was around or who wasn’t. When we started playing to sunsets at Zanzibar, It was for nothing but the joy of playing music. Over the years, it has transformed into a congregation of people who are there to feel as one, under an umbrella of the best beach-house music in the world. We’re very pleased to partner with Heineken this year and hope to make it a bigger and better experience while retaining the relaxed and unpretentious vibe of Submerge parties.”

Samar Singh Sheikhawat, Sr. Vice-President, Marketing, United Breweries Limited, said, “Heineken® refreshes the Music scene around the world and we plan to do the same in India. We are still in the first phase of brand launch, and we are happy to partner with the Submerge Goa Project 2011, to kick-start Heineken’s foray into the music & nightlife scene in India.”

Head to Goa for this never before experience and welcome 2012 with Elan and Style!

Here’s what to expect:

With The Big M as the magazine partner, EFAQ’s as online partner and PETA India coming on board as the social partner, the Submerge Goa Project promises to be a memorable one!

About Heineken India 

Heineken®, the iconic global beer brand was unveiled in India earlier this year by United Breweries Limited. Brewed in Taloja, near Mumbai, Heineken® is positioned as a super-premium lager beer that will target the discerning beer drinker in India.

Heineken® is truly an iconic global beer brand, founded in 1873. It is enjoyed by consumers in over 170 countries across the world. Heineken® has been launched in bespoke world class packaging, with imported green embossed bottles and clear plastic labels, a first for any beer brand in India.

For more info, visit www.heineken.in or follow them here 

About Submerge Entertainment Private Limited:

Submerge – The home of Electronic Dance Music in India; is a breakthrough concept that has revolutionized the music and clubbing scene in India. Since its inception in 2002, Submerge has grown into India’s largest promotions & Events Company for Dance music.

Today Submerge has presence in all major Indian cities and is a torchbearer of the Indian EDM scene. It is now one of the largest Events and Artist Management companies in India having brought music from around the world and across genres & boundaries under one roof.

Some of the artists who have been associated with Submerge are Armin Van Buuren, Roger Sanchez, Gareth Emery,  Sultan, John 00 Fleming, Axwell, Above & Beyond, Richard Durand, Markus Schulz, Sander Van Doorn, DBN, Sied Van Riel, Norman Doray, Arno Cost, Skazi Live, Jalebee Cartel, Midivial Punditz, Ma Faiza and many more.

For more info, visit www.submerge.in or follow them here    

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The Big M is now available at 50 locations across India including Planet M, Furtados Music, Landmark, Guitar Hall & OnStage India! Click here for a complete list of stores to find the one closes to you.

IIT Kanpur's Junoon 2011

Junoon 2011 – 13th October to 16th October!

Junoon website: http://junoon.antaragni.in/
Antaragni website: http://antaragni.in/
Antaragni fb page: http://antaragni.in/